The SWOT Analysis
On a recent client engagement, we were asked to develop and discuss a number of strategies for our client from both an operational and financial perspective. As we started developing the report, we needed a framework to capture and present this important information. Although a number of strategic tools were available, we used the strengths, weaknesses, opportunities and threats (SWOT) matrix. We have applied SWOT analyses on dozens of engagements, and we find that it continues to be one of the simplest, most effective strategic tools in the management consultant’s toolbox. If you need a strategic framework, consider the SWOT matrix – its power is its simplicity!
Tags: analysis, management consulting, SWOT
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